Design Principles GCD60804 / Final Compilation

Design Principles / Final Compilation

GCD60804

03/2/2025--17/3/2025 (W1-W7)

LIU CHENG RUI  (0370930)

GCD60804/Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University


INSTRUCTIONS



Final Compilation

Task1 Exploration

Fig1.1:Graziano Locatelli's broken

Link:

Task2 Visual Analysis & Ideation

Fig1.2:Visual analysis of selected artwork

Link:

Task3 Development & Design

Fig1.3:Final Outcome of Task 3(JPEG) 
<Liu Cheng Rui_Reshaping boundary_Task 3>

Fig1.4:Final Outcome of Task 3(PDF) 
<Liu Cheng Rui_Reshaping boundary_Task 3>

Link:


Final Compilation of blog post:

Fig1.5:Final Compilation of blog post(PDF)


Final Reflections
What have I learnt in this module? 
In the module of Design Principles GCD60804, I not only learned the basic knowledge of design principles, such as contrast, balance, composition, visual hierarchy, etc., but also improved my observation and creativity by doing many practical exercises. I learned how to analyze the visual elements in art works, and then use these elements to enrich my design language. In addition, I began to pay more attention to the idea and sketch stage, and learned that a good design often requires thoughtful conceptual support.

What did I enjoy the most? 
My favorite is the visual analysis assignment because it gives me the chance to delve into great works of art and find inspiration from them. During this process, I not only gained a deeper understanding of design principles, but also learned how to integrate elements of different styles into my own creations. Moreover, the whole module is very practical, and each task allows me to really explore with my hands, not just stay in theory. The sense of accomplishment I get when I see my finished work is especially strong, especially when it clearly demonstrates the design principles I've learned.

What did I not enjoy the most?
What I don't like is the early exploration phase, especially when it comes to finding the right reference works and determining the design direction. Sometimes, faced with a lot of references, I feel lost and don't know how to choose the most appropriate source of inspiration. In addition, while doing the task, although I understand the design principles, I still encounter challenges in practical application, such as how to make the design meet the theoretical requirements while maintaining personal style. Sometimes the revision process is very repetitive, and it can hinder progress.

What have I learnt about myself through this module?
Through this module, I found that I have advantages in analysis and conception, and can quickly understand and disassemble the visual language of excellent works, and then use it in my design. At the same time, I also realize that I still need to improve my execution and detail handling, especially when turning the concept into the final design, which often needs to be adjusted repeatedly. I also found that I have some intuitive advantages in color matching and composition design, but I need more experience in practice to strengthen these abilities.

What has changed and what has not in my learning journey?
What has changed is that my understanding of design principles has become more systematic. I no longer just design by feeling, but can more consciously use the principles of contrast, balance, composition and so on. At the same time, the way I look at works of art has changed, and I can analyze their visual layers, combinations of elements and expressions more deeply.
What has not changed is that my creative style is still being explored, and although I have learned a lot of design techniques, I have not yet developed a particularly distinct personal style. In addition, I am still a bit of a perfectionist in the design process, often spending too much time on details, sometimes affecting the overall progress.

What are my aspirations?
I hope that in the future design study, I can apply the design principles I have learned more confidently and gradually form my own creative style. At the same time, I also hope to improve my execution ability to make the creative process more smooth and efficient. In addition, I also hope to have the opportunity to contact more diverse design cases, and constantly broaden my horizon, so that my works not only conform to the design principles, but also have stronger personal characteristics and creative expression.

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