Advanced Typography/ Final Compilation & Reflection
23/9/2024--27/12/2024 (W1-W14)
LIU CHENG RUI (0370930)
GCD 61004 /Advanced Typography /
Bachelor of Design (Hons) in Creative Media / Taylor's University
Links to Blog
Task 1: Exercises
Task 2: Key artwork and collateral
Task 3: Type expression and application
TABLE OF CONTENT
INSTRUCTIONS (LINKS TO BLOG)
TASK 1 / EXERCISES
EXERCISE 1 / TYPOGRAPHIC SYSTEM
EXERCISE 2 / TYPE & PLAY
TASK 2 / KEY ARTWORK AND COLLATERAL
2A / KEY ARTWORK
2B / COLLATERAL
TASK 3 / TYPE EXPRESSION AND APPLICATION
REFLECTION
INSTRUCTIONS
Task 1 Exercises
23/9/2024--14/10/2024 (W1-W4)
Task 1: Exercise 1 - Typographic Systems
Final axial typographic system week2
Final radial typographic system week2
Final Dilatation typographic system week2
Final grid typographic system week2
Final Bilateral typographic system week2
Final Random typographic system week2
Final Transitional typographic system week2
Final Modular typographic system week2
Task 1 - Exercise 1: Typographic Systems - PDF, Week 2
Task 1 - Exercise 1: Typographic Systems Grids and Guides - PDF, Week
2
Task 1: Exercise 2 - Type and Play
Image and Extraction Week 3
Extracted Letterforms on baseline Week 3
Reference font（Papyrus）Week 3
Final letterforms on baseline Week 3
Original extraction (top) and final letterform (bottom)
comparison Week 3
final poster Week 4
Finalized Poster (PDF), Week 4
Task 2 Key Artwork and Collateral
16/10/24---------13/11/24 (Week 04 — Week 08)
2 (A) – Key Artwork
Revised digital key artwork,
week5(23/10/2024)
color
palette,week6(30/10/2024)
White wordmark on black
background
,week6(30/10/2024)
Wordmark in actual colours on
lightest shade of colour
palette
,week6(30/10/2024)
Wordmark in lightest shade of
colour palette on darkest shade of
colour palette
,week6(30/10/2024)
Final animation,
week8(11/11/2024)
Task2 (A) Final
PDF,week8(12/11/2024)
2 (B) – Collateral
Collateral 1 - Cloth
bag , week7(03/11/2024)
Collateral
2:Cotton-padded
clothes,
week7(03/11/2024)
Collateral
3:Hat,
week7(03/11/2024)
IG screen
capture,week7(08/11/2024)
Task2 (B) Final
PDF,week8(12/11/2024)
Task
3 Type
Exploration
&
Application
13/11/2024--20/12/2024
(W8-W13)
Finalized
Letterforms
Finalized
letterforms
(PDF), Week
13(17/12/2024)
FontLab
screen
grab
uppercase Week
13(17/12/2024)
lowercase Week
13(17/12/2024)
numbers Week
13(17/12/2024)
punctuations Week
13(17/12/2024)
google
drive
download
link：
Direct download
link for
fonts：
Final
Font
Presentation
artworks
Modified
font
presentation
1
week12(11/12/2024)
Modified
font
presentation
2
week12(11/12/2024)
Modified
font
presentation
3
week12(11/12/2024)
Modified
font
presentation
4
week12(11/12/2024)
Modified
font
presentation
5
week12(11/12/2024)
Final
Font
Presentation
(
PDF
)
Week
13
(17/12/2024)
Final
Font
Applications
Font
app
1
Active
paper
bag week12(15/12/2024)
Font
app
1
Active
paper
bag week12(15/12/2024)
Font
app
3
Activity
badge week12(15/12/2024)
Font
app
4
Campaign
advertising week12(15/12/2024)
Font
App
5
event
admission
tickets week12(15/12/2024)
Final
Font
Application（PDF）
Week
13(17/12/2024)
Experiences
During
the
design
process,
I
deeply
realized
the
importance
of
systematic
thinking,
which
is
the
core
of
balancing
creativity
and
practicality.
At
the
same
time,
the
details
of
the
design
determine
the
texture
of
the
work,
and
the
fine
adjustment
of
the
font
such
as
stroke
thickness
and
proportion
optimization
is
particularly
critical.
In
each
design
iteration,
through
repeated
revisions
and
reflections,
I
identified
potential
problems
and
optimized
the
end
result.
In
addition,
when
designing
across
media,
it
is
crucial
to
pay
attention
to
the
impact
of
materials
and
environments,
as
the
effects
on
the
screen
may
differ
from
those
on
the
real
thing.
Finally,
following
the
specifications
of
the
existing
font
helps
the
design
remain
recognizable
and
functional
when
extracting
and
modifying
the
font.
Observations
Through
observation,
I
realized
that
every
tweak
in
font
design
significantly
affects
the
visual
language
and
messaging.
Typesetting
systems,
such
as
grids
and
axes,
are
not
only
technical
tools,
but
also
effective
ways
of
expressing
visual
logic.
I
also
found
that
different
media
have
their
own
requirements
for
typeface
design,
such
as
the
special
emphasis
on
clarity
in
print.
Innovation
in
good
design
usually
comes
from
a
modest
break
with
the
rules,
not
a
complete
subversion.
In
addition,
the
viewer's
experience
of
the
design
often
comes
from
the
manipulation
of
details,
such
as
color
matching
and
font
spacing.
Findings
In
this
study,
I
found
that
good
font
design
needs
to
find
a
balance
between
creativity
and
function,
which
can
attract
attention
and
convey
information
clearly.
At
the
same
time,
rules
and
systems
are
not
only
limitations,
but
also
a
framework
to
stimulate
creativity.
Only
by
understanding
the
nature
of
rules
can
we
better
break
through.
The
ultimate
value
of
design
lies
in
its
application,
and
design
that
is
consistent
across
different
mediums
and
scenarios
is
successful.
I
also
realize
that
font
design
is a
language
of
communication,
and
good
design
can
make
the
audience
feel
the
designer's
intentions.
Continuous
learning
and
observation
of
excellent
works
have
continuously
improved
my
understanding
and
sensitivity
of
font
design.
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